Alan Rajah
by Alan Rajah
1. Research market needs and identify trends:
High-quality market and competitor research will allow you to identify unmet market needs. Critically examining the market where you operate will always yield ideas and opportunities for those prepared to try something new.
Identifying trends within your sector allows for greater understanding of how to lead the way in the face of any changes.
2. Develop your message:
It’s time to flesh out your ideas and refine your offering for new markets. Developing a brand profile will help you to understand your target audience. You can then focus on them more directly with marketing.
One way to implement this is by undertaking A/B split testing to see which version converts best. With iterative advert testing you can really home in on what works vs what should be dropped.
3. Streamline virtual systems:
This is a key point and one that really comes into play when dealing with international customers. Identifying and automating all of your online points of contact means that potential customers receive a timely response. This holds true even when they are located outside your time zone.
Through a strategic approach, many businesses have the opportunity to access international markets that may have been harder to reach before the pandemic. With a carefully mapped out plan and dedication to new innovative systems, many businesses can now tap into these markets with ease.
Established in 1969, Lawrence Grant, Chartered Accountants has built a reputation for its distinct approach to individuals, sole traders, corporate businesses and multi nationals, offering personalised accountancy services and taxation advice. They offer professional expertise and specialist services, helping clients to grow their business and personal wealth.
GGI member firmLawrence Grant LLP, Chartered AccountantsLondon, England, UKT: +44 208 861 75 75
Advisory, Auditing & Accounting, Fiduciary & Estate Planning, Tax
Alan Rajah has over 20 years’ experience of working on international tax, consulting on a wide range of clients from large multinational corporations to SMEs and individuals. Alan is a member of the GGI International Tax Practice Group (ITPG). Contact Alan.