Raf Uzar
by Raf UzarRaf Uzar focuses on the continuing development and the improvement of firm-wide performance, strategy, and culture. He is a member of the UK's CIPD and supports the legal team at Penteris in his role as Head of Communication and Development. Contact Raf.
Thanks to its 810 million members, an advert on LinkedIn can reach approximately 15 percent of the world’s population.1
The effectiveness of this primarily business-oriented tool will only increase owing to the ever-deepening saturation of social media across the planet. The number of social media users increased by over 10 percent this year; and with members in over 200 countries, 58 million member companies, and 77 percent of content marketers saying LinkedIn produces the best organic results, it’s a tool worth investing time in.1
The social media statistics certainly stack up. 75 percent of B2B buyers and 84 percent of C-level executives use social media to make purchasing decisions, and 78 percent of salespeople using social media are outselling their peers. Furthermore, using social media selling tools can increase the average deal size by 35 percent.2
Takeaway #1: Start posting great content on LinkedIn
It’s clear that great content can generate great leads, so why doesn’t everyone have great leads? First, not everyone has great content. Second, not all great content is pushed in a great direction.
To illustrate, although the vast majority of marketeers (97%) maintain that content marketing is part of their marketing strategy, only 57 percent have a documented content-marketing strategy.3
Takeaway #2: Marketing should be strategised, planned, and documented
If you haven’t started already, follow these steps:
And if you haven’t started already, begin today.
References:1. “The Global State of Digital 2022”, Hootsuite, 2022.2. “149 Eye-Opening Sales Statistics To Consider In 2022”, Spotio, 2022.3. “State of Content Marketing 2022 Global Report”, Semrush, 2022.
Penteris is a European law firm committed to helping clients keep ahead of the market with a mantra of “getting things done” and “building long-term relations”.
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