George L. Taveras G.
by George L. Taveras G.
George Taveras is Marketing Manager at Guzmán Ariza. He is a strong marketing professional with a Master of International Business (MIB) from the University of Wollongong. George is skilled in marketing management, intercultural communication, budgeting, and market planning, with a demonstrated history of working in the marketing and advertising industry. Contact George.
Newsletters are an effective way to stay in touch with clients, build trust, and share news about your firm, while also building and solidifying your firm’s brand.
The benefits of regularly publishing an engaging and informative newsletter include establishing the firm’s knowledge and expertise, helping with the firm’s reputation, establishing trust, and helping to develop stronger relationships.
They also help to secure new and repeat clients, amplifying your potential network for referrals.
Content: Write about subjects you know best, and don’t be afraid to ask for help from people that can add new and interesting viewpoints to the topics being discussed. The point is to keep things interesting and fresh, and to have content that is relevant to your readers.
Some ideas we have seen in legal newsletters include case studies, listicles, newsjacking, attorney profiles, video content, curated content, FAQ, updates on changes in the law, educational guides and resources, statistics and numbers, contests and giveaways, infographics, business developments, and stories about community spirit. Keep in mind that the information must add value to the reader and help with the branding of the firm.
Always include well-written and properly researched content and try not to come across as pushy or sales-oriented. Use plain language and keep articles concise. Once you have all this sorted out you should identify who the writers will be.
Design: A legal newsletter must be well-organised so it doesn’t overwhelm the reader. It should be easy to skim, allowing your clients and prospects to find what interests them the most. It’s a good idea to tie in your newsletter design with your firm’s branding. Your website should also match this design very closely.
Periodicity: Keep a consistent release schedule. You should release issues regularly, but be realistic about how often you can regularly put together a proper newsletter with high-quality content.Audience: Who are your readers going to be – clients, prospects, legal industry professionals? The answer will influence most of your content and design decisions. Also consider where the database for sending your newsletter is going to come from.
Distribution: Sending a newsletter is not the same as sending email – that’s why you need to choose an email marketing software, such as Mailchimp, Constant Contact, etc., which can help you send professional-looking emails, manage your contacts, and track your email’s effectiveness.
Subject Lines: These should speak directly about the content of the newsletter, but be provocative enough to make your readers want to open it. You want to write subject lines that will speak to your readers and appeal to them.
Guzmán Ariza is the largest law firm in the Dominican Republic with eight offices strategically located throughout the country, allowing it to provide immediate and accurate service. The firm is client-oriented and offers a full range of services through a multilingual team of experts. Its practices have earned it a reputation in the local and international business community as a trusted and respected firm that produces results.
GGI member firmGuzmán Ariza, Attorneys at LawSanto Domingo, Dominican RepublicT: +1 809 225 0980
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