Accounting in the age of automation
Sarah Ouannou
by Sarah Ouannou
Sarah Ouannou is the EMEA Head of Marketing at Yooz. She has over 10 years of experience in accounting, specialising in finance automation.
Contact Sarah.
In today’s ever-changing business landscape, the role of accountants has undergone a profound transformation. Gone are the days when they were confined to number crunching and financial reporting. Instead, accountants have emerged as key strategic partners to the CEO, providing invaluable guidance to organisations navigating today’s volatile economic environment and overcoming challenging realities (particularly inflation). Accountants now play a pivotal role in managing risks, unlocking opportunities, and ensuring efficient cost control.
To help manage the new demands of this role, an increasing number of organisations are embracing automation technologies. This allows businesses to automate repetitive and time-consuming tasks, streamlining processes and saving costs while minimising errors. Automation also supports accountants in transitioning their role to providing valuable business insights and real-time data that supports quick and accurate decision-making.
To meet these lofty expectations, accountants must now possess new, diverse skill sets that encompasses data analysis and interpretation, as well as an understanding of technological advancements and automation tools. They need to be able to leverage this knowledge effectively to extract relevant information from vast amounts of data and communicate it meaningfully.
This means that accountants must develop strong strategic thinking abilities to identify key trends, risks, and opportunities within financial data. This includes analysing historical information but also projecting future scenarios and providing recommendations for informed decision making. By combining their financial acumen with strategic insights, accountants can truly become valued collaborators.
Effective communication skills are also important for accountants. Since automation consolidates information from across departments and with external partners, accountants must be adept at translating financial data into actionable insights that can be easily understood and used.
It is important to note that while automation technology is significant to remain competitive and grow, and to attract and retain top talent, accountants themselves remain indispensable. The human element in accounting can’t be completely replaced –accountants bring critical thinking, an understanding of the business context, and ethical considerations to financial decision-making processes.
Finally, just as technology is constantly evolving, continuous learning and professional development are essential for accountants to stay relevant. By embracing automation technologies and continuously developing their skills, accountants can thrive in the digital age and continue to make meaningful contributions to their organisations.
